Marketing and Enterprise

Curriculum Intent

In Enterprise and Marketing, our aim is:

  • To give students the opportunity to explore real business issues and how businesses work.
  • To provide students with the knowledge and skills needed with a good foundation for further study in Business or Finance.
  • To enable students to read and comprehend business case studies.
  • To ensure students apply the knowledge they have gathered to case studies.
  • To enable students to reflect on their strengths and areas for development in their own writing and to actively improve their work.
  • To become critical thinkers through extended use of analysis and evaluation skills.

  • To give students opportunities to think like business leaders and marketers, enabling them to think and evaluate far beyond the context of the classroom.
  • For our students to apply the Holcombe habits and thinking tools to their every-day learning experience in Enterprise and marketing.
  • To challenge our students to work collaboratively and think independently when in lessons and outside of lessons.
  • For students to engage in topics and issues that are relevant in today’s society, e.g. digital technology, business ethics etc.
  • For students to develop the knowledge and skills needed to analyse data, think critically about issues and make informed decisions which will support them in further education and future employment.

Key Stage 4

Marketing and Enterprise provides an opportunity for students to develop applied knowledge and practical skills in enterprise and marketing. It is designed with both practical and theoretical elements as it contains both an exam and coursework. For the marketing element students analyse how businesses target a market and then successfully acquire customers through various different promotional and advertising methods. Students develop an understanding of the different advertising and promotional methods enterprises can use and then analyse which methods would best suit a specific enterprise. For the enterprise element students study finances and understand what makes a product or service financially viable.

For the coursework element students will be applying their knowledge to design a proposal for a business challenge, where they design a product for a case study based on an enterprise. Students will develop their written skills, in particular focusing on analysis and evaluation skills and they will develop their creativity skills when designing their product. For the coursework students have to market and pitch their business proposal developing their communication skills and confidence in public speaking.

Year 10

Term 1Term 2Term 3Term 4Term 5Term 6

R064 – Enterprise and marketing concepts (Exam Unit) LO1 – Understand how to target a market

LO2 – Understand what makes a product or service financially viable

LO3 – Understand product development

LO3 – Understand product development

LO4 – Understand how to attract and retain customers

LO5 – Understand factors for consideration when starting a business

1.1 Identify potential customers and

LO5 – Understand factors for consideration when starting a business

LO6 – Understand different functional activities needed to support a business

R065 – Design a business proposal

LO1 – Be able to identify the customer profile for a business challenge

R065 – Design a business proposal

LO1 – Be able to identify the customer profile for a business challenge

LO2 – Be able to complete market research to aid decisions relating to a business challenge

Prepare for GCSE exam in R064

R065 - Design a business proposal

LO3 – Be able to develop a design proposal for a business challenge

R065 - Design a business proposal

LO3 – Be able to develop a design proposal for a business challenge

LO4 – Be able to review whether a business proposal is viable

Complete R065 Coursework unit

 

 

Year 11

Term 1Term 2Term 3Term 4Term 5Term 6 

R065 - Design a business proposal

Finish writing up coursework for R065

R066 - Market and pitch a business proposal

LO1: Be able to develop a brand identity and promotional plan to target a customer

R066 - Market and pitch a business proposal

 

LO1 - Be able to develop a brand identity and promotional plan to target a customer

LO2 – Be able to plan a pitch for proposal

LO3 - Be able to pitch a proposal to an audience

R066 - Market and pitch a business proposal

 

LO3 - Be able to pitch a proposal to an audience

 

LO4 – Be able to review the strengths and weaknesses of a proposal and pitch

 

Write up coursework for R066

Finish writing up coursework for R066

Revision of R064 in preparation for GCSE exams

GCSE ExamsGCSE Exams 

Online Learning Support

This course overlaps with some elements of the GCSE Business Studies course, e.g. business ownership, finance, functional areas, marketing etc. The main online learning support resource which students can use is the BBC Bitesize website.

Careers

Students who gain their qualification in Enterprise and Marketing can go on to study A-level Business. There are hundreds of Business courses at University from Pure Business to combinations with languages, marketing, human resources, and economics.  Specific careers include accountancy and management as well as preparing students working for themselves. Students can pursue apprenticeships in marketing, sales, finance or other areas of business.

British Values

British Values feature in many aspects of the course that we deliver within Marketing and Enterprise. As such, these themes appear in some topics that are taught in Marketing and Enterprise.

As part of this course, students will consider the impact laws have on businesses, e.g. through advertising and promotion of businesses and business finances. In particular students examine how governments can use punishment through fines etc., rules, guidelines, constraints to change the behaviour of firms and consumers, e.g. minimum wage, compulsory taxes, health and safety etc.

Lessons lead to discussions on how different ethnic groups and religious beliefs help contribute to the overall success of the global economy, which are key to students understanding how every individual has a place in today’s society.